Software sales decreased 11 percent compared to 2008

Port Washington, NY, January 14, 2010 - According to leading market research company, NPD Group, U.S. retail sales of video games, which includes portable and console hardware, software and accessories revenue generated nearly 19.66 billion U.S. dollars, up 8 percent decline resulting 21.4 billion U.S. dollars in 2008.

Retail sales game software industry has decreased, income dropped 23 percent, producing 538 million U.S. dollars in 2009. Total console, portable and PC game industry generated 10.5 billion U.S. dollars, a decrease of 11 percent compared with 11.7 billion U.S. dollars generated in the year 2008.


"December broke all sales records in the industry and consumers to highlight the extraordinary value can be found in video games and video, even in economic conditions," said Michael D. Gallagher, president and CEO of the Entertainment Software Association, a group of signs, which represents U.S. computer and video game editor. "This is a very smart way to go in 2010. I predict the sales figures remain constant until 2010 from a pipe filled with a highly anticipated titles.

In addition to portable devices, which have 6-percent income in the year 2009, all the video games category experienced the greatest decline falling from the console hardware (-13 percent). Console software, portable software, and both experienced a decline of 10 percent, while video game accessories decreased 1 percent.

"When we started in the last decade, sales of video game industry, including PC games, reaching $ 7.98B in 2000," said Anita Frazier, industry analyst, The NPD Group. "In ten years, the industry has changed dramatically in many ways, but the important thing is to grow in the years by over 250 percent in retail sales alone. Given the many sources of new revenue, including subscriptions and distribution of digital content development industry even more impressive.